Customers of AT&T have been anxiously waiting for tethering to be enabled on the iPhone since we were told it was “coming soon” way back in 2008. Two years later, we’re still anxiously waiting…
The recent introduction of the iPad has highlighted more than ever that iPhone tethering is still not supported on the AT&T cellular network. You see, the iPad 3G requires a data plan to be used when there aren’t any wireless networks available. A majority of iPhone users already pay a monthly fee to access data on AT&T’s 3G network and are understandably reluctant to pay a second fee for what is essentially the same thing.
Allow me to humbly suggest the following solution to AT&T…
Provide a 3G micro-sim that is linked to an existing iPhone account, enabling customers to pay only one fee. By all means, limit the bandwidth to a certain amount per month if you really must, but please don’t just terminate the connection when the limit has been reached. Instead, charge a set amount for each additional full or partial gigabyte used.
This method is really only suitable for those people who have the iPad 3G, and we mustn’t forget those who only have the wifi version. For those people, enable tethering via bluetooth on the iPhone, but limit it so that only an iPad can successfully connect. This will keep the wifi owners happy as well.
Alternatively, do nothing. Calmly sit back and watch your customers change to a different phone on a competing network that does allow tethering as soon as their contracts expire. This is obviously the easiest option for the short term, but not the greatest long term solution.
I fear that by the time the iPhone is sold on an additional network in the United States, it will be too late for AT&T to realize just how many of their customers are only there because of the exclusivity deal with Apple. It could be a financial disaster if they still don’t support tethering when that happens.