Nokia and Microsoft just announced their big partnership, combining Windows Phone 7 with Nokia handsets.
Ben Brooks doesn’t think it will mean much…
I don’t think this announcement does much for either company. Windows Phone 7 is a very good 1.0 smart phone operating system — and the mobile OS I would choose if I were not able to have an iPhone — but Microsoft already has a decent selection of Windows Phone 7 handsets out there that are not selling that well. Nokia is a lost brand on consumers these days — most U.S. consumers will only remember the iconic ‘dumb’ phones that cellular providers would give you for free.
Here’s the thing – I like to read what Ben thinks and almost always agree with him, but not this time.
Windows Phone 7 is a terrific operating system. I think it goes a long way towards bridging the gap between so-called “feature phones” and “smart phones” because it has all the features of a smart phone while being really simple and easy to use.
Nokia handets, while not common in the United States, are very widely used throughout the rest of the world. Sure, those running Symbian were essentially useless, but the others are very reliable phones that serve their intended purpose. They’re also relatively inexpensive, making them ideal in developing countries.
I think this is a smart partnership. Microsoft benefits by moving into markets that they don’t currently play in and increasing worldwide marketshare. Nokia benefits by once again having a handset that the corporate market will be interested in using.
The big question though… Will this partnership be enough to bring Nokia into the mainstream in the United States?
